YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions.



Since its inception, YEMA has reached long-standing partnerships with renowned military bodies like the French Air Force by equipping national fighter pilots and rescue divers with military-grade watches designed and built to military personnel specifications.

The historic collaboration between France's Air Force and YEMA started in the early 1970s through the design of one of the first Superman models to equip a special operations elite team of rescue divers.

YEMA's Superman model is considered by both France's Air Force and YEMA as the ultimate all-round tool watch that meets the specific requirements of air and ground personnel, namely high precision, resistance and reliability as well as extreme legibility at all times.

Space & Aviation Collection



The collaboration between CNES (the French NASA) and Yema dates from 1982 to today,
In 1982 a French Spaceman, Jean-Loup Chrétien, flew from the Baikonour base for a 10-day trip into space. On his wrist, he wears the very first French watch in outer space, the Yema Spationaute 1. In 1985 the Discovery shuttle takes off with on board Patrick Baudry and his Yema Spationaute II for the first Franco-American orbital flight mission. In 1988, Jean-Loup Chrétien visits the Mir Orbital Station with his Yema Spationaute III.

In 2017, Yema and CNES are working together again to create a brand new model in honour of the 10th French Astronaut to go into space during the Proxima mission, the Yema Spacegraf.

Space & Aviation Collection


professional aerobatic pilot

Sammy Mason is a young American pilot. At only 25, Sammy Mason, with over 3200 hours driving over 60 different aircraft, is the youngest pilot in history to ever participate in the Air Bull Air Race competition.

Sammy Mason took his first flight as a 3 day old baby on a Piper Cub piloted by his mother. His passion comes not only from his parents but also his grandfather. His parents, Pete and Rowena Mason, are both pilots who run a vintage restoration business and his mother is also a manager at the Santa Paula Airport, where he lives in a hangar apartment. His grandfather was a pioneering Lockheed test pilot, a renowned airshow performer and the instructor of the actor Steve Mcqueen.

At age 19, Sammy became the youngest member of the US National Advanced Aerobatic Team and earned his first Advanced title at the West Coast Championships. He was also invited to perform at EAA AirVenture in Oshkosh as one of the youngest airshow performers. Sammy Mason won over 12 awards, but he does not intend to stop there! He trains fiercely for his next competitions with a Yema Flygraf on his wrist. 

Space & Aviation Collection



Mario Andretti is a racing icon, considered by many to be the greatest race car driver in the history of the sport. He was born in Italy and didn't emigrate to the United States until age fifteen. At 19, he began racing stock cars in Pennsylvania and that was the start of an illustrious career that saw the versatile driver compete and win in every discipline he entered – midgets, sprint cars, dirt track cars, stock cars, IndyCars, Formula One, Formula 5000 and sports cars.

His achievements became legendary: The world watched as he won the Daytona 500, the Indianapolis 500 and ultimately the Formula One World Championship, an unprecedented trifecta. No other race car driver has ever won all three titles. Mario took the checkered flag 111 times during his career – a career that stretched five decades and across six continents.

Today he is a successful businessman off the track, serving as spokesman, associate and friend to top executives around the world. 

Motorsport Collection



A 2017 International Scuba Diving Hall of Fame honoree, Jason Washington is a professional scuba diver and underwater photographer featured in many print publications including the iconic National Geographic.

Jason is an iconic figure in the Cayman Islands underwater community, he's at the origin of several projects which aim at protecting the delicate marine life found in the waters of the Cayman Islands and promoting sustainable tourism.

Among his many accomplishments, Jason is proudest of his role in spearheading and creating the Cayman United Lionfish League (CULL). Over the years, CULL has removed tens of thousands of lionfish from local waters, all while educating the public on the importance of such ventures both locally and abroad.

Jason also runs Ambassador Divers, Grand Cayman’s premier valet dive operator which provides unparalleled scuba diving experiences to some of Grand Cayman’s most amazing underwater treasures, and iDive, a web outlet where tourists and locals alike focus on protecting the beauty found beneath Cayman's waters. iDive's video line up, shot by him, features the most comprehensive list to date of Cayman's underwater sites, narrated by some of Grand Cayman’s most experienced dive masters.

Jason is a proud PADI ambassador and collaborates today with YEMA by testing the reliability of our dive watch prototypes in their natural environment.

Diving Collection



Like many car racing drivers, Pierre Sancinena made his karting debut and then quickly obtained a scholarship from the French Federation of Motor Sport to participate in the single-seater car championship in 2010. Then in 2011, Pierre ends in the 3rd place of the France Championship and finally becomes Junior Champion in 2015 in the GT category.

In 2018, he has the privilege to participate in the new Alpine Europa Cup Championship driving a Renault Alpine A110. Pierre is currently Leader of this championship where he competes on the most challenging car racing circuits of Europe: Nurburgring (GER), Silverstone (UK), Spa-Francorchamps (BEL)...

"Motor sport has always been my passion, a domain where precision, hard work and mastery are the hallmarks".

Motorsport Collection



The Classic Racing School is a French school of classic car racing. It offers enthusiasts the opportunity to drive reissues of iconic racing cars of the 60's, like the Crosslé 90F single-seaters and the Protlé Crosslé 9S, with professional pilots as instructors.

Their legendary car racing track, the Charade mountain circuit near Clermont-Ferrand, was the perfect scenario to see the new Yema Rallygraf Heritage in action.

Motorsport Collection



Hugues Vitry is a world-renowned diver and marine conservation activist. He is a fervent defender of nature and leads expeditions to study and preserve marine life in the Indian Ocean. Passionate about diving since his childhood, in 1987 Hugues opened one of the first diving centers on the small island he comes from, Mauritius. He is also the founder of the association Marine Mega fauna Conservation Organization (M2CO) which studies the population of resident sperm whales in the Indian Ocean.

Hugues, a diving watch enthusiast, is currently traveling with a Superman Heritage Bronze.

Diving Collection



Justine & Thibault are both professional scuba diving instructors (DEJEPS) and scuba divers (2 and 3 B licenses) and created KRAKEN Diving in 2016, a diving center based in the south of France.

Justine is a daughter of sailors and divers. Her father had a Yema Navygraf and it is aboard the family dive cruiser that she discovered the marine universe. She now proudly owns a Yema Superman Heritage in 39mm. Thibault is a marine biologist, a diving instructor and an expert in deep diving. He wears a Heritage Navygraf.

Justine & Thibault are also underwater camera operator assistants and participate and create various documentaries and cinema movies

Diving Collection